Lego’s director of business development Mark Hansen spoke with GamesIndustry.biz about its strategy to make Lego Universe stand out in the competitive MMO market. They intend to go one better than Second Life or other games that allow players to design their own projects on line. Lego intends to offer players the option of having their digital creations physically custom made and sent to them.
This is an excellent idea, that would allow you to customize your lego character into any form you desire.
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