Industry experts say that "green toys" - toys that are eco-friendly or educate kids about the environment - are an up-and-coming trend whose appeal goes well beyond last year's high profile recalls and will last much longer than Earth Day on Tuesday.
"It's more of an overall attitude of consumers that they're looking for ways to sustain the environment," said Reyne Rice, a toy trend specialist with the Toy Industry Association, the trade organization for North American toy manufacturers.
Green toys were the talk of the American International Toy Fair in New York in February.

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